Everything about Shrimp On The Barbie totally explained
"Shrimp on the barbie" is an often-quoted phrase that originated in a series of
television advertisements by the
Australian Tourism Commission starring
Paul Hogan from
1984 through to
1990. The actual quote spoken by Hogan is "I'll slip an extra shrimp on the barbie for you", and the actual slogan of the ad was "Come and say G'day". It has since been popularly used along with some variations since to make reference to
Australia in
popular culture.
The advertisement pre-dated Hogan's popularity in the 1986 film
Crocodile Dundee and thus were not seen initially as celebrity advertisements as he was unknown in the United States.
The advertisements were developed by the Australian agency
Mojo in conjunction with American agency
N.W. Ayer.
The campaign was launched during the
National Football Conference Championship Game in January 1984. Before the campaign, Australia was approximately number 78 on the “most desired” vacation destination list for Americans but became number 7 three months after the launch, and soon became number 1 or 2 on American’s “dream vacation” list, and remaining in that position for most of the next two decades.
"Barbie" is
Australian slang for "
barbecue," and the phrase "slip a shrimp on the barbie" often evokes images of a fun social gathering under the sun. Australians, however, invariably use the word "
prawn" rather than "
shrimp." Since the commercial was commissioned for broadcast in the
United States, the change was made to limit audience confusion.
Australian prawns are prepared in several ways (including less commonly, on a barbecue such as in the advertisement), but more usually being purchased cooked and served cold during warm weather (known as "shrimp cocktail" in the US).
Pop culture references
Media
Further Information
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